Selection of Brand Books

A clear and powerful brand is critical for a sucessful organisation or product but sometimes even the strongest brands can go off course. Gower have many titles that will maximise your professional effectiveness, but the selection below are specifically tailored for those of you working within branding, to assist you in maintaining the strongest brand. The list includes iconic titles such as Wally Olins', The New Guide to Identity plus some unusual titles such as David Abrahams' Brand Risk.

 


Brand Planning for the Pharmaceutical Industry

Brand Planning for the Pharmaceutical Industry

Janice MacLennan
Published : July 2004
Binding : Hardback
Price : £99.00

Brand Risk

Brand Risk

Adding Risk Literacy to Brand Management

David Abrahams
Published : March 2008
Binding : Hardback
Price : £75.00

Commoditization and the Strategic Response

Commoditization and the Strategic Response

Andrew Holmes
Published : February 2008
Binding : Hardback
Price : £75.00

Communicating Strategy

Communicating Strategy

Phil Jones
Published : February 2008
Binding : Paperback
Price : £25.00

Creating Innovative Products and Services

Creating Innovative Products and Services

The FORTH Innovation Method

Gijs van Wulfen
Published : April 2011
Binding : Hardback
Price : £40.00

Customer Loyalty Programmes and Clubs

Customer Loyalty Programmes and Clubs

Stephan A Butscher
Published : March 2002
Binding : Hardback
Price : £70.00

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