Customer Loyalty


The Irrational Consumer

The Irrational Consumer

Applying Behavioural Economics to Your Business Strategy

Enrico Trevisan
Published : September 2013
Binding : Hardback
Price : £35.00 » Website price: £31.50

Marketing Research with SAS Enterprise Guide

Marketing Research with SAS Enterprise Guide

Kristof Coussement, Nathalie Demoulin and Karine Charry
Published : November 2011
Binding : Paperback
Price : £45.00 » Website price: £40.50

Measuring Customer Service Effectiveness

Measuring Customer Service Effectiveness

Sarah Cook
Published : October 2004
Binding : Hardback
Price : £25.00 » Website price: £22.50

Measuring Service Performance

Measuring Service Performance

Practical Research for Better Quality

Ralf Lisch
Published : March 2014
Binding : Hardback
Price : £60.00 » Website price: £54.00

Memorable Customer Experiences

Memorable Customer Experiences

A Research Anthology

Edited by Adam Lindgreen, Hull University, UK, J. Vanhamme, IESEG School of Management, Lille Catholic University, France and M. Beverland, Royal Melbourne Institute of Technology, Australia
Published : October 2009
Binding : Hardback
Price : £25.00 » Website price: £22.50

The Out-of-Home Immersive Entertainment Frontier

The Out-of-Home Immersive Entertainment Frontier

Expanding Interactive Boundaries in Leisure Facilities

Kevin Williams and Michael Mascioni
Published : June 2014
Binding : Paperback
Price : £19.99 » Website price: £17.99

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