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The 'Made in Germany' Champion Brands

The 'Made in Germany' Champion Brands

Nation Branding, Innovation and World Export Leadership

Ugesh A. Joseph
Published : December 2013
Binding : Hardback
Price : £65.00 » Website price: £58.50

Design Leadership

Design Leadership

Securing the Strategic Value of Design

Raymond Turner
Published : May 2013
Binding : Hardback
Price : £60.00 » Website price: £54.00

Creating Innovative Products and Services

Creating Innovative Products and Services

The FORTH Innovation Method

Gijs van Wulfen
Published : April 2011
Binding : Hardback
Price : £40.00 » Website price: £36.00

The Durable Corporation

The Durable Corporation

Strategies for Sustainable Development

Güler Aras, Yildiz Technical University, Turkey and David Crowther, De Montfort University, UK
Published : April 2009
Binding : Hardback
Price : £70.00 » Website price: £63.00

Brand Risk

Brand Risk

Adding Risk Literacy to Brand Management

David Abrahams
Published : March 2008
Binding : Hardback
Price : £75.00 » Website price: £67.50

Media Relations Measurement

Media Relations Measurement

Determining the Value of PR to Your Company's Success

Ralf Leinemann and Elena Baikaltseva
Published : November 2004
Binding : Hardback
Price : £55.00 » Website price: £49.50

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