- Edited by Anne Graham, University of Westminster, UK, Andreas Papatheodorou, University of the Aegean, Greece and Peter Forsyth, Monash University, Australia
Transport is an essential element of tourism, providing the vital link between the tourist generating areas and destinations. Good accessibility, which is determined by the transport services provided, is a fundamental condition for the development of any tourist destination. Moreover the transport industry can be a major beneficiary of tourism because of the additional passenger demand that may be generated.
Aviation is an increasingly important mode of transport for tourism markets. Whilst geography has meant that, in modern times, air travel has always been the dominant mode for long distance travel and much international tourism, moves towards deregulation, and in particular the emergence of the low cost carrier sector, have also increased aviation's significance for short and medium haul tourism trips. Thus developments in aviation can have very major implications for many leisure and business tourism markets. However the characteristics and needs of leisure travellers are generally so very different from business travellers that this necessitates a separate consideration of these markets if a detailed understanding of the relationship with aviation is to be gained.
In spite of the obvious closeness between the aviation and tourism industries, there are very few specialist texts on this subject. Most tourism focused books consider aviation as just one component of the tourism industry which needs to be discussed, whereas aviation specialist texts rarely concentrate on just leisure travel. In addition there is very little literature that gives a detailed appreciation of the complexities and potential conflicts associated with the development of coherent and effective aviation and tourism policies. Therefore it is the aim of this book to fill this important gap which exists with a comprehensive, in-depth study of the relationship between aviation and leisure travel.
The book deals exclusively with issues related to the relationship between aviation and leisure travel. It does this with an analysis of the theoretical concepts relevant to the subject area combined with a detailed investigation of current practice within the aviation and tourism industries. Each chapter is illustrated with case study material that will reinforce the understanding of the issues that are being examined.
Contents: Preface; Introduction, Anne Graham, Andreas Papatheodorou and Peter Forsyth; Part I Leisure Travel Demand: The nature of leisure travel demand, Gang Li; Trends and characteristics of leisure travel demand, Anne Graham; Aviation marketing and the leisure market, Steven Shaw. Part II Regulation and Government Policy: The impact of civil aviation regimes on leisure travel, Andreas Papatheodorou; Leisure travel and legal issues in aviation, Anastasia Vasiliadou; Tourism and aviation policy: exploring the links, Peter Forsyth. Part III Airline Issues: The future of charter operations, George Williams; The emergence of the low cost carrier sector, Sean Barrett; From a national airline to an EU leisure-based carrier, John Zammit; Leisure travel, network carriers and alliances, Kostas Iatrou and Elena Tsitsiragou; Market power and vertical (dis)integration? Airline networks and destination development in the United States and Dubai, Keith G. Debbage and Khaula Alkaabi. Part IV Implications for Airports: Airport requirements for leisure travellers, Nuno Mocica Brilha; The impact of attracting low cost carriers to airports, Rafael Echevarne; Airport marketing and tourism in remote destinations: exploiting the potential in Europe's Northern periphery, Nigel Halpern and Jukka Niskala; Applications and implications of information and communication technology for airports and leisure travellers, Marianna Sigala. Part V Economic and Environmental Impacts: New air services: tourism and economic development, Brian Graham; The environmental sustainability of aviation and tourism, Ben Daley, Dimitrios Dimitriou and Callum Thomas. Part VI Destination Case Studies: Brazil, Respicio Espirito Santo Jr; India, John F. O'Connell; China, Zheng Lei; The Middle East, John F. O'Connell; Africa, Pavlos Arvanitis and Petros Zenelis; Mauritius, Neelu Seetaram; South Pacific, Semisi Taumoepeau. Part VII Conclusions: Conclusions: themes and future issues, Peter Forsyth, Andreas Papatheodorou and Anne Graham; Bibliography; Glossary; Indexes.
About the Editor: Dr Anne Graham is Senior Lecturer in Air Transport and Tourism at the University of Westminster, London, UK. Dr Andreas Papatheodorou is Assistant Professor in Industrial Economics with emphasis on Tourism at the University of the Aegean, Greece. Peter Forsyth is Professor of Economics at Monash University, Victoria, Australia, and writes extensively on air transport and tourism.
Reviews: 'This book focuses on the major issues affecting the aviation industry and the tourism products. It gives an excellent and complete overview of today's fast-paced world of competition that has arisen from the development of the "open skies" policy, analyses the low cost airlines and the impact of new technology on the biggest industry in the world.'
François Vellas, University of Toulouse I, France
'This collection of essays is impressive. Graham, Papatheodorou and Forsyth have succeeded in delivering a comprehensive and fresh look at tourism and aviation, covering all of the critical areas including economic and environmental impacts and including highly readable and instructive destination case studies. For researchers, teachers, students, practitioners and policymakers interested in the intersection between tourism and aviation, this collection of essays is essential reading. Highly recommended.'
David Gillen, University of British Columbia, Canada
'Despite the obvious interrelation between air transport and leisure tourism development, there are surprisingly few specialist texts. This book represents a bold and admirable effort to fill this gap and expand and develop the knowledge and understanding of this close and complex relationship through a broad array of contributions on tourism demand, regulation and policy, players such as airlines and airports, economic and environmental impacts, complemented with country case studies.'
John Kester, World Tourism Organization (UNWTO)
'The book is clearly aimed at students rather than the more advanced reader looking for detailed critiques of his subject. It is a very workmanlike book that covers its area well and provides a good overview of the area it sets out to cover. It is will doubtless find itself on many students' reading lists. It is recommended for general readers who would like to gain an appreciation of the aviation and tourism industries and the links between them.'
'It provides a single useful source for those wanting either an overall view or others needing the detail of aspects of a particular theme. So, this book is perhaps essential reading for both students and for those who have difficult decisions to make on the future strategy of the aviation and tourism sector.'
Tourism, Issue 138, Winter 2008/9
'I would recommend Aviation and Tourism to everyone interested in the aviation and tourism sector. In my view, the editors have a nice and convincing job, and it should also be stressed that they have managed to strike a good balance between industry-based and academic papers. It provides valuable insights into the multiple ways in which aviation affects tourism and the other way round.'
Aerlines ezine, Issue 44
'There are interesting chapters which take on specific case studies of countries and regions of the world. Given that this volume was published in 2008, prior to the global economic collapse, the chapters make interesting reading, leaving the reader to ponder whether the issues and trends identified will be the same ones confronting these nations when the global economy, and the global and regional aviation industry, rebound.'
Journal of Airport Management, Vol 3 No 4, 2009
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