Exploring 35 years of creative output, this richly illustrated book offers an unprecedented look into Giorgio Armani’s unique aesthetic, corporate and cultural strategies. More than any other designer, Armani best represents the global success of the ‘Made in Italy’ label. His impact is palpable not simply in women’s fashion and red carpet glamour, but is also inseparable from the evolution of the menswear industry. Written in a lively and accessible style, the book includes thoughtful and provocative chapters exploring: the evolution of the man’s suit; boutique culture in a global reality; the influence of Orientalism; the designer’s ambivalent relationship with the fashion press; the business of vertical branding; the use of the evening dress to construct the house’s history; power dressing for the modern woman; the relationship between textiles, film and the contours of masculinity; the continued dialogue with early twentieth-century aesthetics; as well as the spaces and bodies of the theatre of fashion. The first holistic and critical investigation of one of the most influential fashion houses in the world, Giorgio Armani: Empire of the Senses is a must read for anyone interested in the history and theories of fashion.
Contents: Introduction: Made in Milan; Armani/mystique: building empire; Armani/America: haptic pleasures; Armani/industry: fashioning finance; Armani/menswear: tailoring masculinity; Armani/womenswear: hybrid modernity; Armani/space: boutique cultures; Armani/theatre: in the ‘church of Armani'; Select bibliography; Index.
About the Author: John Potvin is Associate Professor at Concordia University, Montreal. In addition to several essays and articles, he is the author of Material and Visual Cultures Beyond Male Bonding, 1880–1914 (2008). He is also the editor of The Places and Spaces of Fashion (2009) and co-editor of Material Cultures, 1740–1920: The Meanings and Pleasures of Collecting (2009) and Fashion, Interior Design and the Contours of Modern Identity (2010).
Reviews: 'Illustrated with some numerous black-and-white images, this serious book makes a genuine contribution to understanding a designer whose work can tell us much about ourselves and the times in which we live.' Costume
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