Crisis of Food Brands: Sustaining Safe, Innovative and Competitive Food Supply, is a comprehensive collection of cutting-edge research on controversies in food and agricultural marketing, especially in terms of consequences for businesses and appropriate marketing strategy plans.
The New Cultures of Food includes a number of different issues that define, challenge, and open up new markets, products and services resulting from a diverse racial, ethnic, and cultural landscape. Exploring the role of food, it contains cutting-edge research on the opportunities that the changing landscapes of ethnic, religious and cultural populations present for businesses and marketers.
Business Contracts Handbook provides you with advice, explanation and guidance to make sure the contracts you negotiate for your organization are an effective representation, properly negotiated and recorded, and can be confidently relied on. After all, having gone to the trouble of making the business case, building a strong relationship and laying the foundations, it is in your interest to make sure the deal enables you to realise the benefit of the agreement.
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