Marketing and Branding

Lund Humphries - Celebrating 75 Years of Art Book Publishing

Celebrating 75 Years of Art Book Publishing

An imprint within the Ashgate Publishing Group

Gender Design and Marketing Button

 

Click here to download our 2014 Marketing catalogue

 

Read Chapter 1 - Setting Context of the Changing MO of the CMO here

 

Click here to download this catalogue

 

Read Chapter 1 - Islamic Business Ideals of The Principles of Islamic Marketing here

 

Click here to view our selection of retail and sales Industry books

 



Recently Published Titles

Measuring Service Performance

Measuring Service Performance

Practical Research for Better Quality

Ralf Lisch
Binding : Hardback
Price :  £60.00 » Website price: £54.00

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Obstructive Marketing

Obstructive Marketing

Restricting Distribution of Products and Services in the Age of Asymmetric Warfare

Maitland Hyslop, Northumbria University, UK
Binding : Hardback
Price :  £65.00 » Website price: £58.50

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The 'Made in Germany' Champion Brands

The 'Made in Germany' Champion Brands

Nation Branding, Innovation and World Export Leadership

Ugesh A. Joseph
Binding : Hardback
Price :  £65.00 » Website price: £58.50

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The New Brand Spirit

The New Brand Spirit

How Communicating Sustainability Builds Brands, Reputations and Profits

Christian Conrad and Marjorie Ellis Thompson
Binding : Hardback
Price :  £55.00 » Website price: £49.50

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The Irrational Consumer

The Irrational Consumer

Applying Behavioural Economics to Your Business Strategy

Enrico Trevisan
Binding : Hardback
Price :  £35.00 » Website price: £31.50

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Forthcoming Titles