Customer Loyalty


Advanced Database Marketing

Advanced Database Marketing

Innovative Methodologies and Applications for Managing Customer Relationships

Edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin
Published : May 2013
Binding : Hardback
Price : £70.00 » Website price: £63.00

Branding and Product Design

Branding and Product Design

An Integrated Perspective

Monika Hestad
Published : March 2013
Binding : Hardback
Price : £45.00 » Website price: £40.50

Customer-Centric Project Management

Customer-Centric Project Management

Elizabeth Harrin and Phil Peplow
Published : October 2012
Binding : Paperback
Price : £26.50 » Website price: £23.85

Taking Technology to the Market

Taking Technology to the Market

A Guide to the Critical Success Factors in Marketing Technology

Ian Linton
Published : September 2012
Binding : Hardback
Price : £55.00 » Website price: £49.50

Universal Design

Universal Design

The HUMBLES Method for User-Centred Business

Francesc Aragall, Design for All Foundation, Spain and Jordi Montana, ESADE Faculty of Business Administration, Spain.
Published : January 2012
Binding : Hardback
Price : £60.00 » Website price: £54.00

Age Discrimination

Age Discrimination

Ageism in Employment and Service Provision

Malcolm Sargeant, Middlesex University, UK
Published : December 2011
Binding : Hardback
Price : £65.00 » Website price: £58.50

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