Brand Management


Creating Innovative Products and Services

Creating Innovative Products and Services

The FORTH Innovation Method

Gijs van Wulfen
Published : April 2011
Binding : Hardback
Price : £40.00 » Website price: £36.00

Premium by Design

Premium by Design

How to Understand, Design and Market High End Products

Marco Bevolo, Alex Gofman, Howard Moskowitz
Published : March 2011
Binding : Hardback
Price : £65.00 » Website price: £58.50

Shopping 3.0

Shopping 3.0

Shopping, the Internet or Both?

Cor Molenaar
Published : November 2010
Binding : Hardback
Price : £25.00 » Website price: £22.50

Disruptive Business

Disruptive Business

Desire, Innovation and the Re-design of Business

Alexander Manu
Published : August 2010
Binding : Hardback
Price : £70.00 » Website price: £63.00

Memorable Customer Experiences

Memorable Customer Experiences

A Research Anthology

Edited by Adam Lindgreen, Hull University, UK, J. Vanhamme, IESEG School of Management, Lille Catholic University, France and M. Beverland, Royal Melbourne Institute of Technology, Australia
Published : October 2009
Binding : Hardback
Price : £70.00 » Website price: £63.00

The Employer Brand

The Employer Brand

Keeping Faith with the Deal

Helen Rosethorn, Members of Bernard Hodes Group and Contributors
Published : July 2009
Binding : Hardback
Price : £70.00 » Website price: £63.00