Memorable Customer Experiences

A Research Anthology

Edited by Adam Lindgreen, Hull University, UK, J. Vanhamme, IESEG School of Management, Lille Catholic University, France and M. Beverland, Royal Melbourne Institute of Technology, Australia
Published : October 2009
Binding : Hardback
Price : £70.00 » Website price: £63.00

The Employer Brand

Keeping Faith with the Deal

Helen Rosethorn, Members of Bernard Hodes Group and Contributors
Published : July 2009
Binding : Hardback
Price : £65.00 » Website price: £58.50

Gender, Design and Marketing

How Gender Drives our Perception of Design and Marketing

Gloria Moss
Published : May 2009
Binding : Hardback
Price : £65.00 » Website price: £58.50

Brand Risk

Adding Risk Literacy to Brand Management

David Abrahams
Published : March 2008
Binding : Hardback
Price : £65.00 » Website price: £58.50

The Handbook of Customer Satisfaction and Loyalty Measurement

Nigel Hill and Jim Alexander
Published : October 2006
Binding : Hardback
Price : £80.00 » Website price: £72.00

Identity

Transforming Performance through Integrated Identity Management

Mark Rowden
Published : December 2004
Binding : Hardback
Price : £30.00 » Website price: £27.00