Brand Management


The 'Made in Germany' Champion Brands

The 'Made in Germany' Champion Brands

Nation Branding, Innovation and World Export Leadership

Ugesh A. Joseph
Published : December 2013
Binding : Hardback
Price : £65.00 » Website price: £58.50

The New Brand Spirit

The New Brand Spirit

How Communicating Sustainability Builds Brands, Reputations and Profits

Christian Conrad and Marjorie Ellis Thompson
Published : November 2013
Binding : Hardback
Price : £55.00 » Website price: £49.50

The Irrational Consumer

The Irrational Consumer

Applying Behavioural Economics to Your Business Strategy

Enrico Trevisan
Published : September 2013
Binding : Hardback
Price : £35.00 » Website price: £31.50

What the New Breed of CMOs Know That You Don't

What the New Breed of CMOs Know That You Don't

MaryLee Sachs
Published : July 2013
Binding : Hardback
Price : £30.00 » Website price: £27.00

The End of Shops

The End of Shops

Social Buying and the Battle for the Customer

Cor Molenaar
Published : May 2013
Binding : Hardback
Price : £35.00 » Website price: £31.50

Branding and Product Design

Branding and Product Design

An Integrated Perspective

Monika Hestad
Published : March 2013
Binding : Hardback
Price : £45.00 » Website price: £40.50

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