Advanced Database Marketing

Innovative Methodologies and Applications for Managing Customer Relationships

Edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin
Published : May 2013
Binding : Hardback
Price : £70.00 » Website price: £63.00

Marketing High Profit Product/Service Solutions

Roger More
Published : May 2013
Binding : Hardback
Price : £60.00 » Website price: £54.00

Branding and Product Design

An Integrated Perspective

Monika Hestad
Published : March 2013
Binding : Hardback
Price : £45.00 » Website price: £40.50

Taking Technology to the Market

A Guide to the Critical Success Factors in Marketing Technology

Ian Linton
Published : September 2012
Binding : Hardback
Price : £55.00 » Website price: £49.50

Marketing Research with SAS Enterprise Guide

Kristof Coussement, Nathalie Demoulin and Karine Charry
Published : November 2011
Binding : Paperback
Price : £45.00 » Website price: £40.50

The Changing MO of the CMO

How the Convergence of Brand and Reputation is Affecting Marketers

MaryLee Sachs
Published : July 2011
Binding : Hardback
Price : £25.00 » Website price: £22.50