Brand Management

The Future of Pharma

The Future of Pharma

Evolutionary Threats and Opportunities

Brian D. Smith, Open University Business School, UK
Published : July 2011
Binding : Hardback
Price : £65.00 » Website price: £58.50

Corporate Reputation

Corporate Reputation

Managing Opportunities and Threats

Edited by Ronald J. Burke, York University, Canada, Graeme Martin, University of Glasgow, UK, and Cary L. Cooper, Lancaster University, UK
Published : May 2011
Binding : Hardback
Price : £70.00 » Website price: £63.00

Creating Innovative Products and Services

Creating Innovative Products and Services

The FORTH Innovation Method

Gijs van Wulfen
Published : April 2011
Binding : Hardback
Price : £40.00 » Website price: £36.00

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Premium by Design

Premium by Design

How to Understand, Design and Market High End Products

Marco Bevolo, Alex Gofman, Howard Moskowitz
Published : March 2011
Binding : Hardback
Price : £60.00 » Website price: £54.00

Shopping 3.0

Shopping 3.0

Shopping, the Internet or Both?

Cor Molenaar
Published : November 2010
Binding : Hardback
Price : £19.99 » Website price: £17.99

Memorable Customer Experiences

Memorable Customer Experiences

A Research Anthology

Edited by Adam Lindgreen, Hull University, UK, J. Vanhamme, IESEG School of Management, Lille Catholic University, France and M. Beverland, Royal Melbourne Institute of Technology, Australia
Published : October 2009
Binding : Hardback
Price : £70.00 » Website price: £63.00

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